ADWEEK – Gravity Award Winner: Nivea Sun Solar Ad Charger
FCB Brazil found a way to make a magazine ad give back to readers by charging their phones.
A couple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine…
ADWEEK – After a Decade Away, Columbia Sportswear’s ‘One Tough Mother’ Makes Her Comeback
This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company’s commercials after a decade. “It was time for us to insert some sexiness back into our advertising,” she quipped of her appearance in a fall campaign from ad agency North…Read More
The Business Journals – EXCLUSIVE: Local ad agency launches specialized firm
A local advertising agency has launched a new business-to-business agency — a “win-win” situation in a changing business landscape where companies are looking at more a la carte services.Read More
Fortune – What Does a Model Breastfeeding Twins Have to Do with Working Out?
Have you seen the new Equinox Fitness ads?
To be fair, this a trickier question than you might expect: It’s quite possible that you have spotted the images, but failed to connect them with the sweaty, often boring…
Wallet Hub – Valentine’s Day Q&A
What can Valentine’s spending trend tell us about consumer confidence and the health of the overall economy?
Of course consumers open their wallets a bit more when they’re feeling good about the way things are going…
Direct Selling News – 7 Trends to Watch Direct Selling in 2017 & Beyond
As we begin 2017, we can confidently assert that the state of direct selling remains strong.
Our channel has embraced the upsurge in technology that has dramatically altered the way we do business. We continue to weather ongoing scrutiny and constantly seize the opportunity to educate others about how direct selling offers benefits unlike any other in the entrepreneurial space…
Industry News – In New Ad Campaigns, Beauty Companies Let Direct Sellers Speak for Themselves
Both Avon and Mary Kay are on a mission to empower women, but don’t take their word for it, Real-life direct sellers share how the beauty businesses have enriched their lives – financially and otherwise – in a pair of newly launched advertising campaigns…Read More