Earthshaking Trends: What You Need To Know NOW About Keeping your Top Consumers
Fundamental categories that form the bedrock of marketing strategy and customer insights simply no longer exist. You need to understand the new landscape of consumer behavior so you don’t get left in the dust.
A Moving Target
Consumer behavior is a moving target, but understanding how “deep meanings” influence customers worldwide will improve your aim.
The Young and the Restless: Capture the Hearts, Minds and Wallets of Millennials
U.S. Millennials spend $600 billion per year, but their choices change faster than Lady Gaga changes her outfits. How can you adapt to connect with these “always on” but always changing shoppers?
We Really ARE What We Wear: How The Psychology of Fashion Influences Consumer Behavior
Customers literally choose from thousands of options. Fashion marketers need to dig deeper if they want to sync their offerings with what their customers seek.