http://wordpress.com Behavioral targeting – or racial profiling? Marketers are testing billboards with tiny cameras that use software to determine that a person is standing in front of a billboard. Then the program analyzes the viewer’s facial features (like cheekbone height and the distance between the nose and the chin) to judge the person’s gender and
Adapted from Michael R. Solomon, Consumer Behavior: Buying, Having and Being 9th ed, Prentice Hall, to be published January 2010: Welcome to the new era of sensory marketing, where companies pay extra attention to the impact of sensations on our product experiences. From hotels to carmakers to brewers, they recognize that our senses help us
Adapted from Michael R. Solomon, Consumer Behavior: Buying, Having and Being 9th ed, Prentice Hall, to be published January 2010: Consumer-generated content, where everyday people voice their opinions about products, brands, and companies on blogs, podcasts, and social networking sites such as Facebook and MySpace, and even film their own commercials that thousands view on
Adapted from the forthcoming (9th edition) of Consumer Behavior (Prentice Hall): Building loyalty to a brand is a very smart marketing strategy, so sometimes companies define market segments when they identify their most faithful customers or heavy users. As a rule of thumb marketers use the 80/20 rule; 20% of users account for 80% of
Welcome to my blog. I’ll do my best to share bits and bytes about the fascinating (and okay, a bit crazy) world of consumer behavior.