In the early 1980s, the Romanian Communist government broadcast the American TV show Dallas to point out the decadence of Western capitalism. This strategy backfired: The devious (but rich!) J. R. Ewing became a revered icon in parts of Eastern Europe and the Middle East. A popular tourist attraction outside of Bucharest includes a big
Fifty-four million dollars for a pair of missing pants? A judge in Washington, D.C., made headlines when he filed a $54 million lawsuit against his neighborhood dry cleaner because it lost a pair of his pinstriped suit pants. He claimed that a local consumer protection law entitled him to thousands of dollars for each day
When an organization wants to encourage people to contribute to its cause in some way, it seems like a good idea to encourage them to provide an initial token display of support. A booster might wear a T-shirt, sign a petition, or join a Facebook group. Makes sense, right? Not necessarily. Some critics are worried about
The Census Bureau reports that these consumers spend almost $200 billion annually. , Manufacturers, service providers, and retailers are leaving a lot of money on the table when they fail to recognize the opportunities that lie in catering to these people!
Why should advertisers care about a bunch of digital die-hards? Why shouldn’t they? After all, they often obsess over the precise appearance of a spokesperson–whether a celebrity, fashion
model or “(wo)man-on-the street” because they understand the potency of source effects: Often who says it is just as important as what they say.
if you can tick off ‘buy household goods’ and ‘learn about a foreign culture’ during the same shopping hour so much the better”
Check out our partnership with Product(RED) – a national contest that lets Marketing students develop and vote on the next (RED) brand: http://www.facebook.com/pages/Pearson-and-RED-Challenge/288478099494 The suspense builds. Vote early and often!
We need to speak to digital natives in their own language. Otherwise we’re just speaking to ourselves.
Product placement has morphed into branded entertainment which threatens to morph into reality wallpaper that covers our lives wherever we turn.
Have Apple’s own female employees ascended to such a level of godliness that they are impervious to the monthly call of Mother Nature?