The mood a consumption environment produces exerts a big influence on how consumers evaluate the products and services that get delivered there.
1 in 3 smartphone owners would rather give up sex than their phones!
At home, it’s all hands on deck.
Ugly people earn less money. A lot less.
Screen addiction is a growing problem. One frustrated parent came up with a novel intervention.
The Morning Morality Effect shows that people are more likely to cheat, lie, or even commit fraud in the afternoon than in the morning.
Greenwashing occurs when companies make false or exaggerated claims about how environmentally friendly their products are. Almost one-fourth of U.S. consumers say they have “no way of knowing” if a product is green or actually does what it claims.
The way an offering is presented carries a lot of weight.
One approach to break through the advertising clutter and ramp up consumers’ engagement with a brand is to create a spectacle, where the message is itself a form of entertainment. In the early days of radio and television, ads literally were performances—show hosts integrated marketing messages into the episodes. Today live advertising is making
“The media” gets a heavy dose of criticism when it gives us what we crave: Images of slim, hot women or buffed men. Are advertisers to blame for showing us what we expect to see? Fattism is deeply ingrained in our culture: As early as nursery school age, children prefer drawings of peers in