We all know that the folks at Apple are the greatest marketers on earth — and the most secretive. Have they become so all-knowing that they don’t even bother to assess likely consumer response before they roll out a major product launch?
The widespread association of the new iPad name with feminine hygiene products won’t staunch its inevitable flow of popularity (the obligatory play on words has now been provided). Perhaps Apple was paranoid about leaking information to the eager market (oops, there’s another one).
But, since many women today are crucial adopters of high-tech products (especially those that enable social networking), could they at least have bounced the idea off of some of them? Have Apple’s own female employees ascended to such a level of godliness that they are impervious to the monthly call of Mother Nature? I love my iPod as much as the next guy, but it seems that the ubiquitous lower-case i in Apple’s product line is morphing to an upper-case I: As in I am the center of the marketing universe.