As early as nursery school age, children prefer drawings of peers in wheelchairs, on crutches, or with facial disfigurements to those of fat children.
Archives for October 2009
New research indicates that our brains are “wired” to react differently to males and females – and it may help to explain why men tend to objectify women
Cause marketing is indeed the new cause célèbre – but does it have a dark side?
Marketers continue to search for ways to let consumers experience their brands communally. There’s a huge difference between seeing a brand and living a brand. How about a little “movie-oke” to draw in an audience? Coke Zero and L’Oréal just announced that they are sponsoring the Yoostar Casting Agency Tour, a nine-city event at colleges