Wayne-based marcom agency tapped to rebrand Poconos resort
A Wayne, Pa.-based marketing communications agency has been tapped to rebrand and reposition a historic, 115-year-old resort in a competitively growing landscape in the Poconos.
Formerly The Inn at Pocono Manor, what became known as the Pocono Manor Resort & Spa in mid-February, has chosen the full-service marketing communications and public relations firm BTC to execute its rebranding and reintroduction.Read More
Why Is Everyone in Destroyed Denim?
A-listers have ditched their sleek skinnies for shredded boyfriend jeans. We tell you why this, why now
“As the temperatures begin to rise, stars are opting for overly ripped denim because they have the comfort and coverage of jeans but the airiness of shorts,”
Life & Style Magazine – Why Is Everyone in Furry White Toppers?
A-listers are wrapping themselves up in luxurious retro style. We tell you why this, why now
“Celebs are always looking for new ways to stand out, and what better way to turn heads than by taking cues from the extravagance and ultra femininity of Old Hollywood stars and slipping into chic white fur,”
Life & Style Magazine – Why Is Everyone Wearing Safety Pins?
Celebs are donning the sewing kit staple with serious style purpose. We tell you why this, why now
The ’90s continue to resurface in fashion, and safety pins are just another nod to that era’s grunge movement,
Life & Style Magazine – Why Is Everyone Remixing Pearls?
Celebs are rocking the iconic gem with no strings attached. We tell you why this, why now
“Designers have taken the classic pearl and made it new and fresh — and Hollywood has taken notice,”…
Life & Style Magazine – Why Is Everyone Lopsided?
A-listers are beautifully off balance in asymmetrical hems. We tell you why this, why now
“This updated take on the high-low trend is yet another new way for stars to show major sex appeal while keeping it classy, chic and refined at the same time,”…
Life & Style Magazine – Why Is Everyone Wearing Lips?
Fashionistas have recently taken to sealing their style with a kiss. We tell you why this, why now
“Lip designs are a vehicle for women to assert themselves and tell the world in no uncertain terms: ‘Don’t give me any lip,’”…
Time Magazine – Exclusive: See How Big the Gig Economy Really Is
A new poll reveals the true size of the peertopeer revolution
After 28 years as a matchmaker, Sherry Singer, a 51-year-old resident of Long Beach, Calif., had grown tired of making matches. She had also grown accustomed to the independence of being her own boss as she helped customers find love…
ADWEEK – Gravity Award Winner: Nivea Sun Solar Ad Charger
FCB Brazil found a way to make a magazine ad give back to readers by charging their phones.
A couple of years ago, Max Geraldo and his team at FCB Brazil in São Paulo needed a fresh way to make Nivea Sun’s line of lotions and moisturizers shine…
ADWEEK – After a Decade Away, Columbia Sportswear’s ‘One Tough Mother’ Makes Her Comeback
This week, Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company’s commercials after a decade. “It was time for us to insert some sexiness back into our advertising,” she quipped of her appearance in a fall campaign from ad agency North…Read More