Screen addiction is a growing problem. One frustrated parent came up with a novel intervention.
The Morning Morality Effect shows that people are more likely to cheat, lie, or even commit fraud in the afternoon than in the morning.
Greenwashing occurs when companies make false or exaggerated claims about how environmentally friendly their products are. Almost one-fourth of U.S. consumers say they have “no way of knowing” if a product is green or actually does what it claims.
The way an offering is presented carries a lot of weight.
One approach to break through the advertising clutter and ramp up consumers’ engagement with a brand is to create a spectacle, where the message is itself a form of entertainment. In the early days of radio and television, ads literally were performances—show hosts integrated marketing messages into the episodes. Today live advertising is making
“The media” gets a heavy dose of criticism when it gives us what we crave: Images of slim, hot women or buffed men. Are advertisers to blame for showing us what we expect to see? Fattism is deeply ingrained in our culture: As early as nursery school age, children prefer drawings of peers in
As I frequently talk about in my keynotes, one of the fundamental changes in consumer behavior today is an erosion of the boundaries between offline and online activity. For millions of people, the distinction is irrelevant. They cross back-and-forth numerous times every day – and many exist simultaneously in both realms as they navigate
In a recent post, I wrote about the prevalence of “fake news” with regard to the images of men and women we see in advertising: http://michaelrsolomon.com/2017/04/17/the-photoshopped-self-fake-news-or-the-new-reality/ I noted that people have been manipulating their images for centuries. But the big news today is that mainstream consumers now employ the same methods that used to be
Back in the day, an executive at Campbell’s Soup reportedly chose the red and white iconic can because he liked the colors of Cornell’s football uniform. Today we know that color choices can’t be made so casually. For example, researchers report that colors influence our emotions in profound ways. Evidence suggests that
In Israel, an advertiser must state if it has used any kind of digital editing to create a slimmer model. Norway, France, and now the U.S. are considering similar measures. For now, let’s put aside the rebuttal by industry insiders that this practice is so pervasive such a law is highly impractical. Let’s also side-step the