Thinkific “course intro”
The key to marketing success is meeting your customers’ needs. But how can you do that unless you know what these needs are? These two courses will show you how your customers think so that you can design a strategy and product to meet their needs.
- Part I: The Internal Life of the Customer
- Part II: The External Life of the Customer
Understand How Your Customers Think
- Learn about how consumers think about products and services
- Understand the factors that influence these decisions
- Identify the reasons that customers may choose your brand – or not.
We don’t buy products because of what they do – we buy them because of what they mean.
Why do people throw rice at weddings? Why are the walls of fast food restaurants likely to be painted orange? Why do people cheat more in the afternoon than in the morning?
These and many other questions drive the study of consumer behavior. Understanding the mind of the customer is the bedrock of marketing strategies for successful companies and non-profits. Demand is high for consumer insights specialists who help their organizations to align their products and messages with customers’ needs.
These two courses provide an overview of the discipline of consumer behavior. You will understand many of the issues that drive what we buy – even forces that aren’t obvious to the untrained eye.
We will review the basics of the field, including the reasons we choose a brand over others. You can choose to take either or both of these courses:
Part I: The Internal Life of the Customer
These seven modules focus on how customers make sense of the (marketing) world, assemble information about brands, and decide what to buy.
Part II: The External Life of the Customer
These seven modules focus on how a customer’s interactions with others in small groups, subcultures and society-at-large exert a profound influence on what they buy.
You will get a framework to understand your customers. We will reinforce basic concepts with examples of actual applications, opportunities for you to apply these ideas to your own situation, and quizzes to be sure you’ve got the major ideas.
At the end of this course you will understand why product decisions are more complicated than they appear – and how you can harness these concepts to meet the needs of your customers.
You will receive a Certificate of Completion to post on your LinkedIn page and elsewhere if you successfully complete both courses. Give me 15 hours (spread out in small doses) and I’ll give you a framework to get From Know to Yes!From Know to Yes!